Day One report of the Ecommerce Week

Day one of the eCommerce week, Nairobi

The eCommerce week started with a high level meeting that has the representation of UNCTAD Secretary General, UNON, international organization, Private sector, Business, Academia and Civil Society.

On the front burners were the issues of cross border trade between the African countries and the international market, mobile payment, mobile connectivity, accessibility, taxes, awareness, trust, capacity building, cost of devices and data.

It was noted that business model must evolve as the digital space evolved. Ideation must come with sustainable business models to get the needed support. Women should not be given access, but must be part of access processes. Civil society must intensify their efforts and pressure to ensure implementation of strategic digital policy implementation by the necessary stakeholders.

Africa must come together to build a unique single eCommerce market that competes with that of the international market.

As regard google digital training, it engaged participants on the best usage of google products such as YouTube and google my business. It also looked at the processes and procedure for digital marketing.

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